Analyze campaigns, giving trends, and results to inform future segmentation and efforts and distribute monthly updates to internal teams.In collaboration with the BIIT team, create donor predictive models to identify potential top prospects from the annual program to be moved through the donor pipeline.Manage patient engagement and acquisition strategies through a strategic initiatives including a robust Grateful Patient program, ensuring coordination between Hospital and Foundation teams.Ensure work plans support the strategic vision of the Hospitals and Foundation while maintaining/improving desired cost per dollar raised.Develop, communicate and execute integrated annual and multi-year action plans with associated segmentation plans and budgets that focus on increasing unrestricted dollars, expanding the donor base, maximizing donor retention, upgrading and growth.Manage external vendor partners and agencies in the delivery of direct and digital marketing programs by developing communication and revenue objectives, providing strategic direction, approving copy and creative, and facilitating required donor data.Collaborate with internal partners in the Foundation (communications and marketing, BIIT, finance, other fundraising team members) and hospitals (communications, patient relations, departments, finance).Support the Leadership Giving program by providing support to "mass customized" support for the Leadership Giving donor journey. ![]()
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